New Colorado Tourism Roadmap will be introduced and Outstanding Tourism Workers to be recognized.
Glenwood Springs, Colo. (May 1, 2017) – During National Travel and Tourism Week, the Colorado Tourism Office (CTO) team will embark on a 1,000-mile, five-day trip across the state, honoring outstanding front-line tourism workers and sharing insights into a new statewide strategic plan in eight destinations along the way.
Western-slope tourism industry professionals are invited to attend this presentation in Glenwood Springs on Friday, May 12 at Glenwood Caverns Adventure Park from 9:00-10:00 AM. Please RSVP to Lisa Langer at [email protected]. Arrive between 8:30-8:45 AM at the Glenwood Caverns tram base, 51000 Two Rivers Plaza Road in Glenwood Springs.
In conjunction with the second annual Discover Colorado Roadshow, the CTO will be honoring 12 exceptional tourism workers, including Trish Pickett, Lead Cashier at Glenwood Hot Springs.
“One of the biggest differences between a good vacation and a great vacation is the experience with the people you meet along the way,” said Cathy Ritter, director of the Colorado Tourism Office. “Again and again, our research reaffirms that one of our visitors’ favorite things about visiting Colorado is their encounters with Coloradans. The workers we are honoring this week all go above and beyond to make sure the people they encounter go back home with wonderful memories.”
The Roadshow kicks off May 8 in Golden and then follows a loop through northern Colorado with stops in Aurora, Burlington, Wiggins, Fort Collins, Steamboat Springs, Meeker and Glenwood Springs.
The CTO team and other industry partners will travel the route in a motor coach wrapped in the state’s award-winning “Come to Life” message, which will continue to serve as a rolling billboard through the summer. Each member of the team will share examples of how Roadmap initiatives can benefit tourism partners.
The Roadmap, approved in mid-March by the Colorado Tourism Board, outlines strategies to maximize the benefit of tourism by driving increased traveler spending, while embracing new strategies to disperse visitors to less-traveled destinations. Fulfilling a new strategic direction of promoting sustainable tourism, Roadshow participants will take part in a “voluntourism” activity along the route.
Tourism is one of Colorado’s most important industries, generating nearly one of nine jobs statewide. In 2015 Colorado set all-time records welcoming 77.7 million visitors to the state who spent $19.1 billion and generated $1.13 billion in tax revenue. Travel research for 2016 is set for release in June.
National Travel and Tourism Week — America’s annual salute to travel and tourism — was established by a congressional resolution in 1983. The week of events serves to champion the power of the tourism industry across the United States.
About Glenwood Springs
For more information and to book reservations please visit www.visitglenwood.com. Glenwood Springs is located between Aspen and Vail, Colorado, 160 miles (257 kilometers) west of Denver or 90 miles (145 kilometers) east of Grand Junction on Interstate 70 off exit 116. An online Media Room is available at www.visitglenwood.com/media. B-roll video footage is available upon request.
Lisa Langer, Vice President of Tourism Marketing
Glenwood Springs Chamber Resort Association
Resort Trends, Inc. – tourism communications